The Challenge

Katy knew she had valuable insights to offer, but her previous attempts to create content (like spending hours on short-form videos) weren’t yielding the results she desired. She lacked a system for creating content that aligned with her goals and attracted the right prospects. Additionally, she didn’t have a solid web presence that showcased her expertise in a professional manner.

Her vision was clear: she needed a personal brand that resonated with her target audience and a simple, efficient content marketing strategy that would help her grow without overwhelming herself. But the challenge was how to take everything she had been doing and bring it into a cohesive, scalable system that would propel her business forward.

The Process

Our first step was to understand Katy’s existing efforts and what was working for her. After an initial discovery call, we audited her current systems, analyzed where she was struggling, and outlined where she wanted to be in the next few years. Through a deep brand strategy session, we helped Katy identify her unique selling points and strengths, which became the foundation for her brand identity. This session was pivotal in establishing the color palette, tone of voice, and overall messaging that would resonate with her audience.

Once her personal brand was defined, we turned our attention to her website. The goal was to create a simple, intuitive platform where Katy could showcase her services, share testimonials, and engage her audience. We designed her website on Webflow, ensuring it was SEO-optimized to increase her visibility online and attract new clients. The website featured a blog section, a key piece of the content strategy we were about to implement.

Next, we created a content marketing strategy that was simple yet effective. Katy’s primary challenge was consistency, so we focused on making her content production process as easy as possible. We helped Katy identify three core topics she could write about—topics that were aligned with her brand and expertise. Together, we developed a system where she could consistently write long-form content, ensuring it served her goals without adding complexity. This content would be published on both her personal blog and Substack, to harness the power of social media for lead generation.

The Outcome

The transformation has been remarkable. Katy is now consistently producing long-form content that speaks to her audience’s needs and aligns with her business goals. Her content creation process is no longer overwhelming—she no longer spends hours making short-form videos that didn’t get traction. Instead, she publishes blog posts that are designed to bring in the right prospects, both on her website and Substack.

With the personal website we built for her, Katy now has a professional online presence that she’s proud to share. It’s easy for her to showcase her expertise, attract new clients, and convert leads into opportunities. More importantly, Katy has become more secure in her ability to follow through on her content strategy, knowing she’s producing what matters and avoiding unnecessary clutter.

Katy’s long-term vision is to master blogging over the next year, refining her services and offers, before transitioning to video content when she’s ready—something we’ll continue coaching her on, ensuring the strategy remains simple, clutter-free, and sustainable.

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